Jawbone UP Usability Testing

Challenge

With Jawbone UP fitness trackers gaining popularity, how usable and effective are the devices, both in terms of the hardware and the companion mobile application?

Solution

We conducted interviews and usability testing with experienced users to understand user habits and with a novice user to evaluate easy of first-time adoption. See more details in report.

Result

We concluded that Bluetooth connectivity issues, application feature clustering, novelty wearoff, and inaccurate activity tracking can decrease Jawbone’s effectiveness as a fitness motivation.

Responsibility

User recruitment, interviews, usability testing, mobile testing, and reporting.